Re-Post: Sarah Palin and the Rise of the Playboy Electorate?

Jewel Woods, in a piece on Alternet offers an insightful and challenging analysis of why Sarah Palin was such a hit among men … and it’s not what you’re thinking!!!

What is the enduring legacy of Sarah Palin for men after the 2008 presidential elections? It seems like a reasonable question to ask, given how important men were to the success of Palin.

According to CNN, more men than women believed that the Alaska governor was qualified to be president, and more men than women felt like questions raised about the governor’s experiences were unfair. In fact, contrary to the enormous media attention directed at Palin’s likely impact on women voters — what became commonly referred to as the “Palin Effect” — we now know that it was the positive reaction among men within the electorate that drove the governor’s initial popularity and propelled her to the superstar status that she enjoys today!

The truth is that Palin owes a lot to men. Men influenced her message, her method and certainly how she was marketed to the American public.

However, if you follow the media’s continuing coverage of Palin — which it is almost impossible not to, considering the legions of articles that are still being written about her — you probably would not know anything about how men’s reactions to her signal important demographic and cultural changes occurring in men’s lives.

Read the whole article here.

Filed under: Electoral Politics, Gender, Whiteness

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